Providing the world with new discoveries through continually providing new information.


To become the most popular search engine for leisure and travel in the world.


Holistic Thinking / Evolution / Consistency / Diversity / Ownership


Liigo inc (Japanese name: 株式会社リーゴ)
Established in
February 2017
CEO / Chairman
Hidenori Miyamoto
Norio Murakami (Former vice president of Google Inc. and president & representative director of Google Japan Inc)
6 members
Where we operate from
Tokyo and London
Main office
2F Inose Building, Kita-Aoyama 2-7-20, Minato-ku, Tokyo, JAPAN 107-0061

Our Story

Why Liigo?

The idea for Liigo first came to me when I was traveling around the world in 2010. This was a trip where I was visiting 52 different universities in 27 different countries in the world – to find the answer to the following question:

“What lives to the people the same age as me around the world lead? How are their lives different from those which we live in Japan?”

Visiting all these universities, including Harvard, Stanford, the National University of Singapore, Peking University, Seoul National, IIT, made me realize the passion and clear visions that many of those we met had. This overwhelming passion went far beyond my expectations and exposed me to ways of thinking and working which I could never find in Japan.

After this, I have had the opportunities to work with people from many countries, and interacting with different cultures and becoming friends with people from outside of Japan has been a great asset to me and has allowed me to expand my field of visions regarding work and life.

This was the spark which made me want to bring these opportunities to experience different cultures and values to more people.

There are many ways of doing so – including tourism, studying abroad, work experience and linking companies etc. What Liigo is starting from though, is the field of tourism since it is the method which the most people engage in. This is why we are aiming to become the biggest tourism search engine in the world.

Recent developments in business models and technologies have meant that the availability of travel-based content has skyrocketed and it has never been easier to experience a different culture ever before.

That being said, getting hold of the best information is still a hassle.

Liigo aims to get rid of this hassle and to enable everyone to find the cultural experiences that they will be the happiest within the least time possible.

Through applying cutting-edge business models and technologies, we want to bring cross-culture interaction and the impact from this to the whole world.

And our first step? Establishing ourselves as a tech company from Japan.
Hidenori MIYAMOTO, CEO of Liigo


Tokyo Office

Hidenori Miyamoto

CEO / Chairman

Founded COMUN (marketing startup) while studying, and sold it in 2011.

Received sponsorship from Ritsuo Hosokawa (former minister), Son Masayoshi (Softbank) and Hideo Sawada (HIS) and visited 52 top universities in an around-the-world tour investigating the motivations of Japanese learners in the world.

This world-wide exposure changed his life and he joined Marcus Evans Group (London) after graduating as valedictorian. Handled business connections and M&A projects between companies of all sizes.

Returned to Japan thereafter, assumed a position as core team member of another company before starting Liigo Inc.

Places I’ve been:Korea, China (3 cities), Taiwan, Vietnam (2 cities), Hong Kong, Macau, Cambodia, Thailand, Malaysia, Singapore, Bangladesh, India, Bahrain, UAE, Jordan, Egypt, Israel, Turkey, Italy, Spain, France, UK (3cities), Germany, US (10 cities), Peru, Mexico.

Yuki Sanada

Programmer / Software Architect

Experience / Strengths

Since his teens, Yuki has spent over half of his time awake in programming – both in private as well as work settings. He is so passionate about programming that he loses track of time when doing it. He is well versed in multiple fields including UIUX, data storage, networking, library utilization, computer languages, securities, performance optimization and team management and is therefore strong at overall software architecture design. Yuki has also worked at JTB (within Japan and in Canada) for years and therefore has expertise in the tourism sector.

Why Liigo & How They Joined

Yuki has written code for many different organizations thus far. In his experience, excellent code nourishes organizations. In many projects he has worked on before, at the beginning everyone talks about wonderous impacts that their products will bring and all this talk does catch the eye of the world.

However, he later became aware that it is actually those who execute these dreams that define the limits of the organization.

He first met Liigo’s service director, K.K. when living in London. Yuki was then working on an international cultural exchange mobile app when K.K. told him about the idea for Liigo. At that time Liigo did not contain a single line of code, but Yuki, after meeting with K.K., felt that the team was ready to convert Liigo into reality. Furthermore, on hearing Liigo’s mission, Yuki felt that Liigo would become a service which would stimulate everyone’s curiosity and never get old.

Yuki also wants to ensure that Liigo becomes an organization where those who write great code are rewarded for doing so and in doing so, make Liigo an company he wants to contribute to in the long run.

Personal Vision

Yuki spent 4 years in his 20s outside of Japan. He therefore loves meeting, getting to know and learning about the cultures of others. While this has become easier with the internet, he even speculates that he would also enjoy it if he were born 200 years ago because of how much there was to discover in the world back then.

He wants to live as long as possible – after all, 200 years from now humanity may be making trips to space. He thinks about how people 200 years before and after us would view our slice of history – and wants to make the best of our time to enjoy what we can in our world right now.

Kengo Imamura

Programmer / Lead Engineer

Experience / Strengths

Web application development. We are good at server side development.

Why Liigo & How They Joined

Kengo has known Hidenori since high school. After hearing about Liigo from him, Kengo joined Liigo because he felt very interested in the intersection of entrepreneurship and building a travel based service.

Through solving the issues surrounding travel through a technical perspective, he wants to provide a useful service to the world.

Personal Vision

To provide valuable services to the world. And for the services that he has helped build to be part of everyone’s daily lives.

Austin Zeng

Programmer / Growth Hacker

Experience / Strengths

Singaporean. After graduating from the University of Tokyo, Austin joined Liigo after gaining experience in multiple startups. His personal work style is to, when a company has an issue, immediately search for the appropriate solution and implement it, and through this has experience in fields ranging from SEO, programming, talent scouting, blog writing and translation including for books and IP patent applications. Currently is a front-end engineer as well as growth hacker in Liigo.

He is passionate about languages and speaks 5 different languages. Also the president of the MEXT Scholars Association and the former Vice-President of the Singapore Students Association in Japan.

Why Liigo & How They Joined

As a foreigner living in Japan and as a fellow traveller, Austin is aware of the impact that experiencing foreign cultures can bring to people. For example, on visiting Mexico in 2016, Austin was able to experience a country entirely different from the image created by what the media reports. This is why he wishes to give people around the world more chances to travel and to improve the quality of these experiences.

He also takes it as a personal challenge to try to produce an ideal service that users will use through the endless experimentation of growth hacking.

Personal Vision

To improve himself as a developer and to create a service that he himself would want to use.

London Office

K. K.

Service Director

Experience / Strengths

Japanese descendent born and bred in the United Kingdom. K.K came to Japan for graduate school after graduating from university and joined an IT firm after graduating. Thereafter, he worked as an English teacher / translator while starting up an NGO. After living in Japan for 8 years, K.K returned to the United Kingdom and has worked in multiple fields, including in energy since then. K.K is strong in organization management, project management and service development.

Why Liigo & How They Joined

K.K first met Hidenori through an ex-colleague while working in the aforementioned IT firm. Hidenori back then was already thinking about creating his own company and after multiple discussions with him, K.K also started contributing ideas and joined Hidenori in creating Liigo. He wants to make Liigo and exciting product that is continually improving and which is used by many people in the world. In order to pursue this he is supporting the creation of the organization. His goal is also to bring Liigo outside of Japan as soon as possible.

Personal Vision

To create an interesting service to give impactful experiences to as many people in the world as possible.